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The domain fotek.com.au states the following, "Fotek offers three packages for preschools in Sydney and Central Coast." We observed that the webpage stated " Each package is specially designed to offer a variety of high quality photos at affordable prices." It also stated " With over 40 years of experience, we have worked with hundreds of preschools and they just keep coming back to us! Loving the photos and want to get more printed? THE ORIGINAL PRE SCHOOL PHOTOGRAPHERS. Check out what other preschools say about us here." The header had Welcome to Fotek as the highest ranking keyword. This keyword was followed by the original pre school photographers, Sydney pre school photographers, and best pre school photographers Sydney which isn't as urgent as Welcome to Fotek. The other words the site used was pre school photographers central coast. photography for pre schools is also included but could not be understood by search parsers.